Guerrilla Marketing

I heard Chris Matthews on NPR ask the question: "Why does Coca-Cola advertise? Everyone knows what they are."

And the answer is: You gotta keep reminding people.

So it is with us writers. We must continue promoting our books. You gotta keep talking about them. So, I offer -- GUERRILLA MARKETING!

Here's the Escape from the Alamo golf cart --

A gift to the University of Georgia's Marine Science Institute on Sapelo Island. Where visiting scientists are not allowed to drive State of Georgia vehicles. A golf cart is not a vehicle. The Escape golf cart will help the scientists get around and the message get out. Note the steer horns on the front of the cart. Covers of my books will be displayed on the sides.

And for the final home football game of the season - the Escape from the Alamo Porta-Potty:

So much for the Autumn days. It's Holiday Season now, bright lights, music, and best of all, gift-giving. What better gift than a good old western novel, personalized by the author? I'm your huckleberry.

Happy Holidays to all,

Dac Crossley
December 1, 2011

"Boldness is a mask for fear, however great." - John Dryden.

Comments

[Mac Jr.]

Dac-

I appreciated the action shot of you on the golf cart! However, a little disappointed you resisted the urge you must have had to present an "action" shot of the portalet: A seated man reading a copy of the advertised title...

Cheers, and continue to fight the good fight!

[Raul duke]

is there a gun rack in that thing, the cart not the porta-pot?

[Dac Crossley]

I guess the Dryden quote has more to do with realizing that you are making a spectacle of yourself - and enjoying it.

-- Dac

[Caroline Clemmons]

Dac, I love your sense of humor. Great post.

[Janice Pulliam]

I'm fascinated by the Dryden quote coming right after details of your bold marketing. That's for fear of not selling your books, right?

[William Doonan]

Love it!

Just started reading Part II of Escape from the Alamo. It's even better than Part I.

[irene black]

Didn't get to Shapelo Island, but reviewers say we got the island flavor right in Sandprints of Death. Love the marketing ideas and am sending them on to friends.
Nash Black (Irene)

[Eileen Obser]

Great photos; I'll print and share these with my students. I'm all for guerrilla marketing. Whatever it takes!

Happy Holidays, Dac.

[Celia Yeary]

Dearest Dac--As Elmore Leonard said, "To avoid criticism, say nothing, do nothing, be nothing." Nice promoting ideas--love the porta potty!

[Patricia Gligor]

Dac,
I visited Sapelo Island a few years ago and it was an incredible experience! It's a beautiful island; the beach and the seashells were unbelievable!
Have you read "God, Dr. Buzzard and the Bolito Man" by Cornelia Walker Bailey? That's how I first heard of Sapelo. The book gives the history of the island and its people. Fascinating!
I got to meet Cornelia and her son. They were so warm and welcoming.

[Paige]

Let me tell you, he gets high speeds in that thing!! He chased me up and down the Dixie Autobahn. This man is my favorite gorilla, er, guerilla!!

[J. R. Lindermuth]

That's thinking outside the box. Great.

[Julian Baird]

Hey, that's great, DAC!!
Sapelo Island looks great, also. Where was the picture taken, exactly? Aside from flying in, do you only get to the island by boat? In short, how did you get that wonderful horned beast you are riding over there?

As for the porta pottie, UGA football isn't done yet!

[Shirley White]

Way to go, DAC!
Shirley

[Alan]

keep marketing (communicating) Dac.

Hi yo Silver or is that Hi Yo Golf Cart?

Alan